The World Through the Eyes of John Brennan
All–
Looking back at 2008, I feel that I have grown more in the last 9 months than I have in the last 9 years. Not only have I started to think without my ego, I have also started to align my heart and mind. And I must tell you its a wonderful feeling. (Read more here).
That said, I want to take the next step in my growth and continue this positive growth. There is no better time to start change than now, and 2009 feels so much different. We may have faced troubled times as a nation, but don’t we learn more about ourselves when we are down than flying high? And we become stronger minded from it. It is always darkest before the dawn. And the dawn is near.
I’ve been thinking a lot lately of how I can affect change. I take Ghandi’s quote rather literally when he says, “be the change you want to see,” and I have been living that. But I also think people are inherently good. And they want to do good. BUT, solutions are often found to be too complex for people to bite off. So instead of biting off just a chunk, they turn their head and fall back into routine.
I’ve been thinking of putting together a web site that breaks down the issues facing the world today and ways in which we can affect change today, this week, this month, and this year.
For example, it is thought that the next war won’t be about religion, but about water. It is clear that there has been some major investment in water recently. And we all know that investors don’t go after an idea because it will help mankind (unless there is profit in it for them as well). Unfortunately profit comes from scarcity. Water is already an issue, we just don’t know it yet because the consumer is always the last to know. We can’t have a water crisis because we’re America–wrong. Or perhaps we can’t because it still comes out of our faucets–again, wrong.
Water is a major issue and a complex one at that, but there are things we can do to affect change today. When you brush your teeth tonight, turn off the water until you need it again. Take shorter showers (or try turning off the water while you soap). Reduce the frequency in which you water your lawns (and turn off the automatic setting if it just rained). Some sprinklers use upwards of 4 gallons per minute.
The same small, manageable solutions can be done about trash, energy, poverty, etc. As Americans we produce an average of 4.5 pounds of trash per day… each! That’s ridiculous.
If there were small ways to affect change with personal choices and actions would you be part of it? Would you even give up some things you have grown accustom to for the global good? Or perhaps you wouldn’t budge from your “living standards.” In all cases, I want to know why. There is no right or wrong answer here. While I feel this might be best for me, it may not be for someone else. And that is okay. I can and should only focus on changing my own views and perceptions. As Ghandi says, “lead by example.”
I love you regardless, but would love you much more if you told me your thoughts before I embark on this new project. All perspectives are welcome, seriously.
Thank you!
Code. Design. Explore. is the blog of John Brennan, a web developer/designer, entrepreneur, and avid world traveler. I currently live in Brooklyn, NY.
I am the Co-Founder of OpenAction and lead Product Development. We are a open platform social enterprise that helps organizations engage with donors, share knowledge with other non profits and empower the community to get involved to create positive impact on our planet.
This blog will mostly be around building cool things, although I will surely include my travel experiences when I am abroad. Feel free to subscribe to a specific category if that is only what interests you. And please connect with me. I always enjoy meeting new, interesting people!
Ryan
January 5th, 2009 at 9:36 pm
John,
I think that is a great idea about breaking down the complexity, but some issues are controversial. For example on whether hybrid vehicles are really better. If this web site were to gain exposure you could command quite a following so choices need to be backed up.
I would definitely want to see the original sources. But I like the idea and want to here more.
Syp
January 6th, 2009 at 11:48 am
“If there were small ways to affect change with personal choices and actions would you be part of it?”
I began answering this with “certainly” but then asked myself, “well, to what extent would I have to change?” I think it’s important to keep clear sight of what the incentive is and compare the benefits over amount of inconvenience it would cost me. Small things like turning off the faucet when I brush my teeth are do-able without really having to realize the overall impact, but if you asked me to walk to work rather than drive since I live down the street…I’d have to think twice about that (considering time, energy, etc.).
Matin Tamizi
January 6th, 2009 at 4:57 pm
If you want people to use less, you have to charge them for it. Water is trivially inexpensive, which is why we use it like it is free.
The general problem with resource usage in the world is most people don’t pay the true cost of the resource. In other words, when you drive, you are not paying for the energy needed to remove the toxins you put into the air.
The same thing can be said about food, water, and many other resources.
Philip Su
January 7th, 2009 at 6:15 pm
I applaud any attempt to change the world through our own actions. There’s a world of difference between people who spout off about the world (e.g. me) vs. people who actually do something about it (e.g. you). It’s great to see the initiative you’re taking here. Don’t lose that energy and optimism.
What I find difficult is, amongst the many things we could do, what are the most important and impactful? As an example, do you remember the whole dot-com phenomenon of websites where you clicked on ads in order to feed the poor? That, to me, is an excellent example of misusing time. Every ad you click yields pennies at most (and even less once advertisers figure out you’re just clicking for hunger). How many minutes do you spend clicking those ads? What could those minutes have otherwise done for the world?
I’m overwhelmed by the number of things wrong with this world. How do we prioritize? How do we even begin to get educated about the true tradeoffs? Some tradeoffs aren’t at all obvious. Take our recent enlightenment that supporting ethanol fuels has caused a worldwide food shortage. How come no one saw this coming?
The world is really complicated. We don’t just pull individual levers. The entire machine is entwined.
It’d be awesome to have a site that helped us better understand these subtle relationships, to help us all better see what’s truly most impactful to do.
Keep the dream alive.
John Brennan
January 9th, 2009 at 4:28 pm
@Ryan: thats a great point. it is controversial but with facts and unbias research backing up 1 side? o/w maybe skip this for now or present both sides and let people decide for themselves. i it to be an unbias source of info.
@Syp: interesting take on incentive vs. inconvenience. while i think some would give up convenience majority (and the people i want to target) might not. i’m thinking of like a step program. just one small (measurable) change at a time.
@Matin: using money and fees is definitely a way to enforce this, but doesn’t that create further social stratification and actually only hurt the lower economic class? I don’t think the upper class would care about paying a few bucks for grocery bags (for example). so i want to focus on a solution that makes you feel socially responsible because you WANT to do it.
@Philip: Thanks for your comment (and email). It is complicated indeed! I think the greatest challenge would be, “how do we measure this?” i think part of what i want to undertake is the amount of impact, but sometimes awareness is just as important. maybe changing the frequency with which you water your lawn doesn’t affect THAT much and the problem would have more impact approached a different way, but it’s a start. And even more importantly, I think it empowers the person to feel like they can make the different. And that will motivate them to do more, little by little.
Be the change you want to see in the world.
Thank you for all your feedback (both on the blog and all the e-mails I’ve received!)
Utaw
January 12th, 2009 at 10:00 pm
I feel the same way about my life over the past 2 years. What I’ve learned and come to realize about the way I live and what capitalism and consumerism is doing to us. Stuff will not make me happy. Only the people I surround myself with and the relationships I make can fulfill my life.
For anyone who is reading this and maybe doesn’t get why we feel so strongly about our society’s situation, check this out. I just saw it for the first time over the holidays. It sums up a lot.
http://www.storyofstuff.com
Keep it up John. I look forward to helping you in any way I can.